Adaptable Nutrition

Choose meals yourself, your family, and friends can enjoy, cut food costs, and skip the hassle of preparing multiple dishes.

Friends and family gathered around kitchen table eating brunch.

Cultural Fit

Guide your AI assistant to tailor recipes to your cuisine preferences and adjust nutrition plans for improved wellness.

A mother and daughter shopping in the produce section of a grocery store.

Dynamic Choices

Optimize your nutrition and choose what to eat on your own terms, with the flexibility to adjust your plans at any time.

A father and son cooking together while he is reading the recipe from his wigwag personalized recipe.

Our Roots

The wigwag team shares a deep passion for science and technology, committed to advancing health and wellness through a personalized approach—because every body is unique and doesn’t fit into a one-size-fits-all nutrition model. We also recognize the powerful influence of friends, family, and significant others in shaping individual health journeys.

Our Mission

To democratize food knowledge by providing clear, science-backed insights into the chemical composition of foods and their effects on health—enabling everyone to make informed decisions without relying on trends or external interpretations.

Our Objectives

We understand that different cultures have distinct dietary staples, preparation methods, and eating habits, which influence their nutritional needs and choices.

Respect food practices

Build a community-oriented platform that respects religious, ethical, and cultural food restrictions and preferences, and that celebrates culturally significant foods.

Include traditional foods

Encourage the inclusion and healthy preparation of traditional foods, recognizing their nutritional value, cultural and emotional significance to individuals and communities.

Suggest nutrional equivalents

Determine alternatives that are nutritionally similar to foods that may not be culturally familiar or available, without compromising cultural identity.

Promote cultural understanding

Aim to enhance the effectiveness of nutritional counseling by fostering a deeper understanding of and respect for the cultural contexts that shape dietary behaviors.

53.8%

18-34 years of age reported the presence of at least one chronic health condition.

22.3%

Of that population, reported the coexistence of multiple chronic condition.

To Transform Health and Nutrition

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